Meta
Olympics
Skateboarding made it’s olympic debut in the 2020 olympics. A sport with a culture spirited in it’s identiy of so many different subcultures and communities often finding their connection to each other through social media. True to Meta’s mission of social connection, we chose to celebrate this achievement on the world’s stage, and the communities that propelled the sport to get there. From longboarding, to defying gravity, to the skate nation of Ghana we weaved the stories of these communities across the world, and across our apps.
The Film
For our creative concept we passed a board figuratively and literally across countries, communities, and our products to show the power of connection and propelling of culture when you find your people.
We partnered with artist and creator Johanna Goodman to create the actual board. A celebration of all the cultures, communities, and skaters featured in the campaign.
